Clarity
Choose a real customer problem before spending heavily on a solution.
FOUNDER FLOOR · SIX-WEEK PROGRAM
Move from an idea to your first customers.
Bring an early idea. Leave with customer evidence, a focused MVP, a practical launch and a clear plan for winning your first customers.
- Duration
- 6 weeks
- Program fee
- ₹499
- Format
- Small cohort + 1:1 reviews
WHAT IT IS
A working program, not another course.
Founder Floor is a guided environment for aspiring and early-stage founders who want to turn an idea into something customers can use and buy.
The weekly sessions give you direction. The real progress happens between sessions—when you speak with customers, test assumptions, shape the MVP and take it into the market.
WHY IT EXISTS
Early ideas need more than inspiration.
Momentum
Turn each week into a focused action and a useful decision.
Support
Work through evidence, MVP and launch questions with practical guidance.
THE SIX-WEEK JOURNEY
One useful outcome every week.
Learn a practical method, apply it to your own idea and use the evidence to choose what to do next.
Clarify the problem
Separate what you know from what you assume. Choose a specific customer and the problem worth investigating.
Validate with customers
Run focused conversations and tests to understand behaviour, urgency and willingness to act or pay.
Define the first MVP
Turn the evidence into a focused offer and the smallest product or service that can deliver real value.
Build and test
Create the first testable MVP or pilot, put it in front of customers and improve the most important gaps.
Launch into the market
Choose a simple channel, reach the first prospects and learn from real onboarding, use and objections.
Win the first customers
Build a repeatable outreach and follow-up plan designed to help you reach your first 10 customers.
WHAT YOU RECEIVE
Structure, feedback and practical guidance.
You will not be left with a folder of slides. Every part of the program supports work on your own idea.
Live working sessions
Learn a practical method and apply it immediately to your own idea.
One-to-one mentor reviews
Review your customer evidence, MVP, launch and growth decisions.
Peer learning
Learn alongside a small group solving different but related challenges.
MEET YOUR MENTOR
Hey, I’m Nicholas.
I’ve spent more than 20 years building products, businesses and teams—and learning what turns a promising idea into something customers genuinely want.
Along the way, I’ve held roles across technology, product and business leadership, helped build a company into a $100 million business, started ventures of my own and became an alumnus of IIM Indore. Some ideas worked. Some did not. A few taught me lessons no classroom ever could.
What I enjoy most is working closely with founders and customers—listening to their experiences, understanding the problems they face and uncovering what truly matters. Through my own experience and conversations with many founders, I’ve developed a practical way to move from an idea to evidence, a focused product and real customers.
If you are working on an idea—or simply thinking about starting something—I’d be happy to hear your story.
Connect with me on LinkedIn ↗WHAT YOU TAKE AWAY
Clearer decisions. Practical business outcomes.
Finish with customer evidence, a focused business direction and the tools to move confidently into the market.
- 01A clearly defined customer problem
- 02A clear and practical business model
- 03A focused, testable MVP or service pilot
- 04A go-to-market plan for reaching early customers
- 05An investor-ready pitch grounded in evidence
- 06A practical plan for winning your first customers
WHO IT IS FOR
For people ready to turn intention into action.
A strong fit if…
- You have an idea but need stronger customer evidence.
- You are an aspiring founder, early-stage founder, engineer, product manager or business owner.
- You are pre-MVP or early enough to improve the direction.
- You want hands-on guidance from idea through launch.
- You are willing to speak with customers and do the work between sessions.
What we expect from you
- Attend the live working sessions.
- Complete focused work during the week.
- Share evidence honestly, including results that challenge the idea.
- Contribute respectfully to the founder group.
- Keep moving toward a customer, MVP and market test.
JOIN FOUNDER FLOOR
Six focused weeks.
One clear next move.
Apply first. Selected participants receive the schedule, joining details and payment instructions.
PROGRAM FEE₹499Six-week cohort · live sessions · 1:1 reviews · practical templatesApply for Founder Floor →